Social media is an integral asset for businesses. You can utilize it to discover new clients, direct people to your site and stay in contact with existing customers. Yet, dealing with all the different platforms using their own specific apps could be tedious and, to say the least, inefficient. In the event that you truly need to manage your online presence on social media appropriately, you need proper tools.
Apps that assist in managing your online presence from your mobile phones are a great and easy way to maintain your social media from a single platform. They are reliable, time-saving and easy to use. These tools help you to analyze, program and control your social media accounts and further assist you in finding effective content to post and suggest the time to post as well.
Here are our picks for the five most popular social media management apps in 2024.
Hootsuite
Social media marketing has never been easier with tools like Hootsuite — an all-inclusive application for managing all your social media platforms. This social media management app is suitable for social media platforms, including Instagram, Facebook, Youtube, Twitter, Instagram and many more. With Hootsuite, you can make a desired schedule and queue the posts or updates for your marketing campaigns on different social media platforms. This is to ensure that your campaigns are stored at the right place and targeted at maximum engagement times.
One of the strongest suites of Hootsuite is analytics, which can be accessed by getting a specific plan (which is a bit expensive but is well worth its value). It will help you understand social results by measuring performance in more than a hundred metrics. Hootsuite’s extension for chrome lets you schedule updates while browsing the web. The Hootsuite mobile app lets you plan, write, approve, and post from anywhere and at any time you want. Various integrations are also accessible in Hootsuite, including Slack, Asana, Trello and Zendesk, making sure that you can work effectively to build your social media marketing campaigns.
Buffer
Buffer is a user-friendly and all-rounder application that lets you post on different social media platforms and show real-time analytics. Its major advantage is its simplicity and ease of use. Buffer lets you handle LinkedIn, Twitter, Facebook and Instagram with a free account, while its pro version comes with a host of other benefits including more platform coverage.
Moreover, the Buffer’s app allows many integrations for tracking the success of your social media marketing campaigns (including Google Analytics). Buffer also offers extensions for Safari, Chrome, Opera and Firefox.
Zoho Social
Zoho Social is a complete application to manage your business on Facebook, Twitter, Google My Business and LinkedIn. You can schedule your posts for a certain time using its calendar feature. It also allows you to monitor your targeted keywords and, if you’re a team, collaborate from a single platform. You can schedule, manage and arrange everything with your team using this application.
Additionally, Zoho Social has a version specifically designed for marketers that comes with a white-label reporting feature, allowing them to brand and communicate campaign deliverables in a smooth and seamless manner. Zoho Social can be integrated with other tools such as Google Analytics, CRM tools, and Office 365.
SEMrush
SEMrush is best known for being the best SEO software platform, but it also includes several useful tools for social media management purposes. SEMrush can help you manage your social media marketing activities on Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google My Business.
SEMrush’s social media poster offers to schedule the posts for all these platforms. It further lets you customize your posts by using an image editor, link-shortener, and UTM-builder — which you can publish yourself or through an automated schedule. Moreover, there’s the benefit of managing ads across Instagram, Facebook and Messenger.
Another feature of SEMrush comes in the form of a social media tracker which allows users to track audience engagement and collect analytics data. This includes reactions to the posts as well as any mentions coming from your engaged audiences. What is more, SEMrush lets you integrate your social media with other marketing efforts and provides a platform to bring everything together in a single place.
HubSpot
HubSpot has a social media management tool called Social Media Software under the Marketing Hub. This tool saves time by analyzing social connections you place as your utmost priority across Facebook, Instagram, Twitter, LinkedIn and Youtube.
The features available to manage your social media platforms involve producing and sharing content, observing mentions, and analyzing engagements that translate into success metrics. These tools are a part of the Marketing Hub and they allow you to not only observe and manage your social media but also ensure that your social media efforts lead to measurable business performances.
Also read: Top 4 SEO Monitoring Tools