Engage your consumer, market your product, and build your brand… or else!
According to the Small Business Association, approximately two-thirds of businesses with employees survive at least two years, but only fifty percent make it to the five-year mark.
So, why do small companies fail? Of the ten reasons the SBA cites for companies going out of business, four have to do with how the company markets its products and services. This is one of the reasons that Donna Wick is hosting her upcoming PR, Marketing, & Social Media Boot Camp for solopreneurs and entrepreneurs.
As the CEO and chief marketing strategist of WICKed Publicity, Donna Wick has assisted numerous companies with brand-building, marketing, public relations, social media, community engagement, and more.
“Failure to market, lack of differentiation of knowing one’s value proposition, identifying one’s consumer/market base and how to compete with similar businesses with greater market share directly relate to what one will learn at our boot camp,” said Donna.
On Saturday, February 18, Donna will allow people a glimpse into her considerable marketing, media and public relations mind as she hosts this second annual event – whose theme this year is Be a Goal Digger – that will take place at The Woodlands Area Chamber of Commerce from 9:00 a.m. to 1:00 p.m.
“At this event, I’ll share insider tips on how to get booked on radio and television, get exposure in national magazines, achieve overnight ‘expert’ status, be a social media powerhouse, and engage customers,” said Donna. Her targeted audience is business owners, entrepreneurs and PR students alike.
Donna has honed her skills by focusing on the best aspects of public relations, marketing, and social media. “Our success formula is basically this: visibility plus engagement equals conversion,” she said. “Conversion is key; that’s where the money is made. I can help business owners learn how to generate their own visibility and engagement in this boot camp workshop.”
Tickets to the event are available at $125 each ($99 for WOAMTEC members), or $150 at the door. To reserve your spot, call 832-928-5897 or go to www.bit.ly/WickCamp. The Woodlands Area Chamber of Commerce is located at 9320 Lakeside Boulevard in The Woodlands.
Donna Wick is CEO, publicist and media strategist for Wicked Publicity. She is also host of the “It’s All About You – It’s All About Ye” radio show heard on 1110 KTEK Wall Street Radio Network. Learn more about Donna at www.wickedpublicity.com or www.SayYesRadio.com.